Big Cheeses and Kudos

I’ll speculate that Herr Trump sees himself as a big cheese and wants people to kiss his ring. The orange don, Donald, has a big army, navy and air force. I doubt anyone looks forward with unbridled glee at the notion of a public meeting with him. These meetings are a necessary evil. He is not a pleasant man. In societal terms he is a high kudos being, though some may not wish to brag about their associations with him. He is not universally good PR. He can be bad for business. He has a lot of power.

Kudos is context specific. To a MAGA wannabe an endorsement from the “don” is manna from heaven.

We are watching recorded University Challenges on YouTube. Quite often there are questions on Nobel Prizes and Laureates. These prizes are high kudos and should you win one it will boost an academic salary and secure your job. Universities like the kudos of bragging about Nobel Laureates.

“Look at us we are special!”

Even though I was recently incarnated as a scientist I struggle to recall who won, with whom and for what. I have even met a few of these winners.

According to Professor Google there are / have been around one thousand Nobel Laureates. This means that England football captains are less common and world cup winning England football captains a positive rarity. In some {most} contexts football is more important and more significant than someone boffinacious. Aside from a few like Einstein, people know the faces of Beckham and Lineker better.

Lhamo Thondup the Tibetan tulku also known as Jetsun Jamphel Ngawang Lobsang Yeshe Tenzin Gyatso or H.H. Dalai Lama is one of only 14 reincarnations. To many in the world he is a high kudos being and his face is easily recognised. He has met Bush, Obama, Cameron and Merkel inter alia. It is good PR to be seen in his presence. He is a spiritual big cheese. He gets invites.

People can speak in awe of people like Friedrich Nietzsche. You must be brainy to read him. Strangely he played a big part in my interest in Buddhism

“Goodreads” attributes the following quotations to Nietzsche.

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“Sometimes people don’t want to hear the truth because they don’t want their illusions destroyed.”

“Truths are illusions which we have forgotten are illusions.”


― Friedrich Nietzsche

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In academic circles it is more accepted to quote him than Padmasambhava. The latter is a very high kudos figure in Tibetan Buddhism, a supposed Nirmanakaya of Buddha.

Many big cheese are also legends in their own lunchtimes, others are not, they are humbler than that. In the UK, research assessment exercises have sought to measure peer esteem or kudos. This is such a subjective thing and wholly non scientific yet those keen to get research grants played along with something close to a convenient heresy.

The ascribing of kudos is a very personal and hence subjective thing too. We have the phenomenon of fans who attach much kudos to their heroines or heroes. They may even pay for used clothing or bath water. Kudos is attached to corporeal relics of saints and Buddhas. The essence which may have once imbued the relic is long departed. Perhaps saints have way more than eight fingers and two thumbs so everyone can get a relic.

Despite the positional power which kudos affords in a socio-political sense it is not real. You cannot measure it with a laser and a detector. When you die you can’t take it with you.

People can make huge faux pas dancing upon the minefield of kudos. Kudos is another word for something we desire in a social-construct sense. We may seek recognition or affirmation from the herd, the shoal. Even if we are awarded with a measurable trinket, kudos is impermanent. One can fall from grace off one’s glittery platform shoes like Gary did. A fall from the lofty heights of kudos is difficult to bear.

We may hold things important which others do not. We may fail to attach importance to something revered by others. We may be arrogant in our notions of what is significant and to which we ascribe our personal kudos.

Trying saying kudos, kudos, over and over!! Very quickly is starts to sound silly.

Some people want to become important, significant big cheeses. Some imagine they already are. Many have a sense of grandiose entitlement.

Just as some want to be top dog others want to be a big cheese.


“If you thought $30 for a pound of blue cheese was expensive, wait till you hear how much this Spanish blue cheese just sold for.

Clocking in at $6,682 per pound, a wheel of Cabrales blue cheese from northern Spain earned the title of the world’s most expensive cheese after a 2.2 kg (4.85 lb) wheel was sold at auction for €30,000 ($32,408.10).

The auction took place at the 51st annual Cabrales Cheese Competition held in the Principality of Asturias. Bidding started at €3,000 and quickly rose as passionate turophiles battled for the right to own the first-place cheese.

In the end, restauranteur Iván Suárez won the prized wheel. Suárez told Spanish news outlet EFE that “the passion for the land” and “recognizing the work of all the cheesemakers” made him buy the cheese.”

New Record for World’s Most Expensive Cheese Josie Krogh | August 29, 2023