Provenance Lineage and Branding

If for example you had a couple of season’s playing premiership football at Manchester City recently, it would be a good thing to put on your CV. There would be an automatic few brownie points added mentally. Your power by affiliation to a “top” team gives kudos. People would not imagine you, a priori, a shite player. Likewise if you studied at a pukka university and did research in the group of a Nobel Prize winner, people might imagine you clever, good and perhaps competent. The CV then gives some notion of provenance. Where did you learn your trade and who taught it you? The quality of teaching may be far higher at a lower kudos university but human mind likes bragging rights. An Imperial College graduate commands top whack salary and employment in the UK. In France because of the lack of Harry Potter affiliation it is not such a big deal.

Put simply this is a form of reputational prejudice. Affiliation to brand can be paid for and claimed. Reputation, though often relied upon, is no guarantee.

I personally have interacted with an academic lineage and a martial arts lineage. Studying at a groovy place with high reputation did not make me any better. In terms of the martial arts lineage it did convey a connection with a real and lethal martial tradition. It is/was not in the ring kick boxing nor caged MMA. When the sensei says, en passant, that it was not unusual in the 1960s and 1970s for people to still die during training, or that they had undertaken a 100 man kumite, it is a different ballgame. In many senses here, the fewer words, the less show and less overt marketing the more “real” the tradition. Action speaks louder than words and need not be advertised and sold. For a westerner to be given the keys to a “Ryu” hundreds of years old, is a high honour and a mark of respect. I know that I only saw maybe 5% of what that sensei was capable of even though I was close to dan grade. I have by experience respect of the profound depth of what a direct transmission lineage might hold; I did not see it fully but I sure as hell sensed it. There was a lineage of marked lethality over and above regular combat skills. Perhaps of limited and specialised use these days.

Within a genuine lineage there can be found knowledge and skill beyond the ordinary and mundane. The preservation of this can become an obsession and not all elements are “time of man” appropriate.  The arcane knowledge is highly specialised and perhaps incredible, unbelievable to modern “scientific man”. If you have been choked out and revived on the judo mat and had an injury healed by Mr Miyagi “hands on” you may have a little more respect and less of a tendency to scoff. We do not regularly have the time for complex and extensive Vajrayana rituals in our 21st century day to day. This does not mean they have no value. They do. Though the number of skilled practitioners of such things will wane. Everything needs some kind of modernisation. Sparsity of ritual can in fact enhance the intent and power thereof.

Because of the Western obsession with advertising PR and branding, those who might be called “spiritual” practitioners have been persuaded that they need jazzy web sites and recounting of lineage back to the founding fathers. Go Daddy may even have a “guru” template to get you started. In this respect claimed Zen lineages are core to the initial marketing effort. Everyone seeking a connection back to the twirling of a flower on vulture peak. Much like the kings of England sought a bloodline back to claim their divine right to the throne. Lineage is good marketing and appeals to some would be punters / clients / devotees.

However interacting with a true lineage carries with it something extra, not bargained for. If you are susceptible and open, the thought forms and aged collected intent of the lineage has an added “dimension”. The thought forms, built by mind after mind, transmitted between minds, have a power far in excess of the face value. If you are a knob or a bellend, you will be unable to receive and/or assimilate. To put it in another way, somehow the lineage itself discerns who is a worthy recipient.

It is unfortunate sign of our times that unless the advertising or PR aligns with expectation we do not “buy” or trust. We have become prejudiced to a certain form of inane packaging. There is often a ginger and a brown person in the advert. Sometimes this is saccharin woke. Not all advice is good advice. People are forever chasing a buck and may try to persuade you otherwise.

Being of a certain age I have come up with a new service. I will offer end of life insurance to pay for it {no medical questions}, a no fuss cremation plan, the construction and positioning of a bench in a country location with your name plaque, and a vetted agent to take your ashes on a SAGA Norwegian fjord cruise there to scatter them on a wind of your choosing.

I think that there is mileage in this…the trouble is I have nor provenance or lineage for so doing. I am pretty sure that I could come up with a catchy brand and use a template design web site which I can pay to have SEO optimised.

“Blowing in the Wind” our bespoke end of life package for the discerning over 60s…

Name Dropping – Power by Association

The two cormorants and one heron are, as is usual these days, stood around the pond. Mr & Mrs cormorant seem now settled and it is Heron the larger today. I can get within 10 metres of  the male cormorant before he can be arsed to take any evasive action. We might say that we have integrated with the French wildlife. We could put our feathered friends down on our citizenship application. There cannot be many fish left in the pond!! These are wild birds.

The prefecture has opened up the process of renewal of right to stay for those admitted under the Brexit fiasco / deal / bullet in the foot. The chances are we are OK. But there is a small significant risk that we will be refused and booted out. I have no names to drop, am not affiliated with any society or institution. I have nobody to vouch for me or act a guarantor. I am in no way special and thereby subject to the normal rules for normal people. Our fate lies securely in the hands of the French administrative system. We will provide them the kilograms of paper work they seek. Mild OCD can sometimes be helpful.

A few years back ~ 2017 I was attending an Institute of Physics { IoP } Entrepreneurship event. A geezer from a Southampton uni. fibre optic laser spin out was there talking, as were other tech transfer people from uni. and institute. They were talking about the start-up funding valley of death. My affiliation was down as “freelance”, the usual euphemism for unemployed. I did mention in passing the ancient history of the laser spin-out I was involved in in order to secure an invitation.

{Strangely the event in no way made use of me.}

It was one of those prolonged slow death by finger buffet events. As is my custom my event name tag was pretty much in my trouser pocket. I mentioned to a bloke that I had been at Imperial and he then proceeded to name drop my name, to me. He claimed to have met me and implied that I was even some kind of loose pal or associate. I had no recollection. I encouraged him to provide more information and was told that I was something of a controversial figure with the CEO and investors. I was not gifted the subtle aroma of roses. It became apparent that the CEO had claimed that he had done and invented many of the things which he had not. This geezer was claiming some kind of power by association with me, to me, without knowing who I was. I resisted the temptation to really drop him in the shit and made my excuses for another irresistible prawn in crispy breadcrumbs. I had always thought that the CEO was a bell end and this was more anecdotal proof.

There is a certain type of person who cannot resist the temptation to name drop and claim power by association. In martial arts circles it is to some master or great thousand year old lineage. The association is almost invariably exaggerated. Some of these are impossible given the unidirectional flow of time and age at death. But hey, what is a mere detail? Why let it get in the way of a good story or narrative?

People once used to drop the name Epstein to claim power by association, Prince Andrew is now out of favour and the pile on ramps up. People who claimed power by association to him now drop him like a lead balloon. People can’t wait to pile on like a bunch of piranhas. Those that fed on his name now feed on his disgrace. Human beings are great, are they not?

With the reliability of a politician’s promise I could name drop whoever I want. Probably the most famous person I ever met was George Best. I once pissed next to him at a urinal in the Dover Street Wine Bar when we were both under the influence. I saw him several times there in the wee small hours after pub closing time.

If I listen to what one of the voices in my head told me then I was a very close disciple of Siddhartha Gautama. Which means that I can claim to have met him and maybe hung out. I doubt that such a thing merits either kudos or power by association. There is no way of checking with a dead and cremated person from 2500 years ago. The vast majority of people would not believe me. Therefore there is no power associated with such a thing.

More people may have believed the geezer who claimed that he knew me. My stock now is low. So it would be a bit of a waste of breath to make such a claim of association.

People pay a lot of attention to names and reputations. A referee from a top Johnny university is deemed good. People rarely check if things are made up. They believe reputation until such time as the tarnish arrives and the pile on starts. Previous association then becomes a big negative. Plague sets in and any association even by extended barge pole denied.

People are fickle and the herd-made reputation is both time varying and impermanent.

The great Gods of “they” are punitive and vengeful. They also lack self-awareness and honesty.

It is all a bit shabby really…

Mainstream Thinking – They

Many find some comfort if their thinking and opinion is shared with others. What the peer group believes and what “they” say can have a very strong influence on individuals. If someone is in a position of authority or power others take on board whatever it is they say no matter how well considered that might be. These days being adamant can be mistaken for being accurate. There are many who are dogmatically insistent. People can gob-off without thinking about consequences.

If you are a big cheese or have power by association you are given air time and taken more seriously. Your words may become gospel.

It can be important to some to be seen as “right” and to “win” an apparent argument. They can get quite heated.

I have less of a need to agree and comply with mainstream thinking. Technically as a quasi-hermit I do not have a peer group. I do not have to worry about getting cancelled nor about career progression. I have often considered the so called wisdom of the omniscient “they” as flawed.

There is an experiment currently underway in the USA on the propagation of adamant opinion. It will confer quantifiable outcomes.

In principle free speech is a freedom of the democratic “west”. In practice social factors mean that this is not the case. You can lose your job for saying nigger or commenting on the right for Palestinians not to be starved and slaughtered. You can be arrested for calling out murderous bullies. People in frocks and with penises are no longer allowed into ladies toilets. There are many taboos which may not be strictly against the letter of the law, others have been legislated against. Freedom is curtailed. We cannot have anarchy…old chap…

Peer pressure, the whims of the herd and hive, forbid certain ways of being, of thinking and certain elements of speech. I am not surprised if I am avantgarde and not immersed fully in the norms. I have always had an entrepreneurial orientation. I do things people have not done before. I get balls rolling and break new ground. Whoopee…That is past history and probably over for this lifetime.

You never know who is reading what you publish on this internet thingy. There is always a mild risk of things getting propagated, of people cutting and pasting, using things well out of context. The amount of cut and paste text on things alleging to be spiritual is large. This is a non sequitur. If someone is trying to promote a “spiritual” way of living they probably did not ought to nick stuff, rob it. But hey it is on the internet so it is free, fair game.

I personally am now finding the suggestions of algorithms on some internet platforms very boring and difficult to get past. The use of search engines gets a bigger and bigger waste of time day by day.

I do not type “please show me some paid for advertising or promotion”.

We are, because of these omniscient algorithms, presented with an ever shrinking pool of information and knowledge, suitable for the statistically significant click-sumption as measured by the lowest common denominator of the average “they”. It is yawn-some and sucks the will to live out of life. Before long we will be cloned by Facebook and X into a mind-numbing blob. A blob which does not think nor offend, which lacks any originality. A blob which is adamant of opinion and that arrived at by algorithmic consensus.

The wisdom of they will be monosyllabic and conveyed solely by emoji…

Mainstream thinking will be blob. The future is blob. Long live blob.

Faux Pas and Extracurricular Activities

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Faux Pas: a significant or embarrassing error or mistake: blunder

especially a socially awkward or improper act or remark

: an embarrassing social mistake

A faux pas literally means “wrong step” in French.

You could just use the term “fuck things up” instead, but if you wanna look classy, use “faux pas”.

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There is in human thinking the notion of social hierarchy where status and kudos are important. It is easy to misread these often unwritten pecking orders and clues. One can get things wrong. Some cultures are more sensitive than others to such mistakes. When pecking orders abut things can be indeterminate and the possibility for miscalculations high. To prevent error some societies, start with the concept of humility and perhaps “lower” themselves until the minefield is better understood and thereby negotiated.

A big cheese in one system is small fry in another. I found that in “business” and “industry”, for example, academics are not held in very high regard. A VC said to me that from time to time they do invest in a “prof in his garage” but that such things were very risky, early stage. A young Ph.D. student might see Prof. X, in his garage, as being near deity perhaps having aspiration to emulate and to join the Gods. Working across hierarchies and socially invented pecking orders can be tricky. Some prefer Stilton others Emmenthal. It takes all sorts.

Apparent power can be gained by association. A long time ago when on business selling some science ideas in Tokyo, I was on a mission from my then Sensei to hunt down any video / film footage of various “obscure” old-school Iaidō masters. I was given some text in Japanese and the addresses of various martial arts shops dotted around Tokyo. Sensei was an advanced practitioner of various Ryu and Japanese trained. These shops were well off the beaten track and some had a dōjō associated. On a number of occasions on furnishing the Japanese text the shopkeeper called into the back and an older Japanese man came out to help me. They took the task very seriously and furnished me with more “leads”. It was obvious that I had kudos / respect by association even though I was a low grade student. It was the Ryu and his mastery that conferred. I was ultra polite and very careful so as not to bring disrespect and dishonour. They were very keen to help and found it interesting that Sensei was teaching in a small classical dōjō in London. I knew that disrespect might, if gotten out of hand, prove fatal. It was all very good natured and fun. No faux pas was made and allowance was made for my gaijin degrees of gauche.

At the time I was a lecturer in physical chemistry and soon to be start-up co-founder. Nobody where I worked could possibly have understood all the subtleties of what my major extracurricular activity was. This was more important to me, in some senses, than my job!!

We really do not know what is going on for others. There is a back story for most about which we are very largely ignorant and unaware. It is easy to barge around like a bull, on amphetamines, in a China shop and make huge fuck ups. The more arrogant and know-it-all we are the more likely it is.

Like a frog in the bottom of a well people can be a big-Gouda in their silo unaware that there are oceans out there. People are blind and blinkered in their silos. You can try to tell a well dweller about life outside the well but they may not accept that such a thing exists. In the absence of six-sigma proof they will deem extra-well existence impossible and mere conjecture, pseudoscience even. Because they have not seen an ocean, they will not accept your stories about them. Their adamant insistence means that they will probably never have the experience. They will go to their “graves” saying “I told you so. I am right. Oceans are figments of imagination!”

If someone unaccustomed to an ocean goes swimming therein, it is easy for them to get out of their depth. They may not have had this experience before and the notion of being out of their depth is alien to their omniscience. If you say, “careful you are out of your depth”, they are likely to pooh-pooh and disregard. When they get tired and can no longer swim, panic can set in. Being out of their depth they do not know how to proceed.

In general, I have found that trying to warn people that they are stepping into something they do not understand is fruitless. You warn, are assumed weird and a numpty. They disregard the warning and proceed full steam ahead into clusterfuck territory. There is nothing you can do, if an arrogant person needs that experience, who am I to rob them of it? By definition it is impossible to teach a self-diagnosed omniscient or know-it-all, anything.

People in silos or wells are ignorant of life outside the well but they don’t know it nor will they accept it.

If for example you were a skilled physical chemist accustomed to using synchrotron radiation to elucidate the properties of lipid membranes and you were thrust into the midst of a Vajrayana demon banishing ritual it is unlikely that you would take it seriously and believe. You might think it quaint and an indigenous ritual. You would not feel nor note the exorcism. After all synchrotrons are more real and more important than Vajrayana magic.

Maybe one day you might on a whim play with a Ouija board. Because you know best there would be no danger of you opening a portal and allowing a demon in, to feed off your aura and possess you.

People do not understand that “expertise” does not travel well between contexts and worlds. And if you are sufficiently ignorant to make the faux pas of pissing off a demon, there could be hell to pay, literally.

But of course, outside of your well, demons do not and cannot exist, you are adamantly correct about this, are you not?