Because people are lazy, they tend to treat information in a monopolar way, without actually acknowledging that. We have monopolar information. They are very confirmation bias oriented. The red caps might hear gospel from the don, the green caps from The Guardian and the anti-brown-Islam-o-phobes might want to hear Uncle Nigel pontificate. People perceive according to how they want to perceive, they believe what they want to hear. Perception is monopolar and not balanced or heteropolar. Bias is pandemic.
Taking a monopolar information source out of a wider context is rarely wise. Newspapers are sold to their biased audience and articles are targeted at that bias. Tell me what I want to hear and I will buy your newspaper, or clickety-click it on line so that you can get advertisement revenue.
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I could say that I have a fair general knowledge. Out of context that is a lie. I would be shit at normal pub quiz general knowledge, because a) I don’t like soccer, b) I have no idea about current soap operas and c) I know nothing about package holiday destinations nor who is hot on social media. I would be a middling team member on a University Challenge quiz team.
I can say with a fair degree of confidence that I understand how academic science is enacted and reported. I may be rusty on nuance, but I have a good gist. I can read a Nature article and know to what extent I understand and if there are gaps in understanding which I might need to follow up on. If I watch a video on YouTube, I know that it is almost always surface and that people have a click generating agenda. Pass the Saxa salt, please.
I have read widely in the esoteric – occult – new age bookshelves of the library, the one with actual books in not on-line. I have intellectual access to that context something your common or garden scientist will not have. Many so-called scientists are disproportionately fearful of being labelled “whacko”. The gossip around “cold-fusion” is exemplar. Yet I have discussed over a cigarette on the steps of the Chemistry Department at Imperial College with a practising homeopath and staff member. We talked and speculated on quantum effects in water memory. Homeopathy is derided by many a sceptic yet demonstrably erudite scientist.
People are scared of the occult. It actually means “difficult to see” as in “an occult fracture of the T3 vertebra”. It does not mean that I am going to bite the head off a bat, spit blood to anoint the bone of goat and point that at you whilst chanting incantations for your demise.
People can and do get the wrong end of the stick.
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It is possibly not illegal to file a patent application on “Quantum Telepathy” using the name Whacko McNutjob at the Intellectual Property Office in Newport, less eye catching perhaps at the European Patent Office unless the examiner was a Brit. One could ascertain if there was prejudice against Nut-jobs. We could define a new term, nutjobphobic.
I am confident that I can write an application of sufficient plausibility. I have three granted patents already.
People can over and misinterpret just about anything which they read on the internet. Rarely do they check understanding nor can they be arsed to read around or do further research. The gospel according to SEO optimized Google search returns is a highly skewed and paid for version. People forget and rely.
The informational fodder is not always the best fully nutritional meal for an avid clicker.
Dreamyoga 